Innova To Launch Brand New Look at Photokina 2014
Photokina is always a big event in the Innova trade show calendar and, this year, more than ever, will be no exception. In celebration of a decade of non-stop innovation, Innova has embarked upon a major rebranding programme. This streamlines the range into three key product areas: Fine Art, FibaPrint® and Graphic Art, highlighting the company’s core strengths in all areas of digital imaging and printing. The company’s new strapline: ‘Innova. More than paper’ signals the company’s clear ambition to keep on innovating and extending its pre-eminent position in the sector. “Innova celebrated ten years as a company last year and the time seemed right to review, rationalise and re-energise,” said Sales & Marketing Director Jon Courtiour. “At the same time as we have refreshed the ranges, we have a new, sharper image that gives the brand greater impact and visibility, and correctly positions us as a leading player in this market.” Innova. More than a match Fine Art by Innova has been expanded to offer artists and photographers an even wider range of digital media – and in this case, more is more. Innova recognises that every artist and photographer looks for that perfect match between idea and execution in their prints – to see the image in the camera lens or computer screen transformed by ink and paper into a high-impact print. And that’s what you get with Innova’s digital media. Designed exclusively for digital print, fully archival and compatible with both dye and pigment inks, the range offers the complete range of surface textures, tones and weights, each finely balanced to create the perfect print. Look out for the bigger choice of lasting solutions at this year’s Photokina. Don’t overlook the revolutionary aspect [...]







