Innova Art’s stylish rebrand, combined with new, exciting additions to its fine art digital media and JetMaster ranges, attracted more visitors than ever before to the company’s stand at this year’s Photokina, Cologne, 16-21 September 2014.
“We had a hugely positive response to the rebrand, and the new clarity and focus it has helped introduce – in terms of products, in our marketing and on our website,” said Sales and Marketing Director Jon Courtiour. “Visitors responded very enthusiastically to all that’s new.”
On show was a whole new look for Innova Art, complimented by the launch of a brand new website the weekend before Photokina opened its doors. Crowds of visitors were drawn to the stand by the vibrant colours seen from across the hall floor and stayed to see demonstrations of the full JetMaster Display Systems range. The new products in the Olmec range also proved to be a crowd pleaser but the real star of the show was the FibaPrint® range by Innova.
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