Innova Art, the leading innovator in digital media, raises the curtain on a major rebrand at this year’s Photokina, Cologne, 16-21 September 2014. The rebrand brings an exciting new look and clearer focus to the company’s comprehensive and multi-award-winning range of digital media solutions.
“With our ever-expanding customer base in mind we’ve reviewed every aspect of what we do,” said Sales & Marketing Director Jon Courtiour. “Now we have a new, sharper image that correctly positions us as a leading player in this market.”
But Innova has always been about more than image. As a company, it has always recognized there’s never one solution in the fast-paced modern print market. With Innova, it’s always more than paper – Innova develops bespoke solutions custombuilt to meet customers’, and the market’s, ever-changing requirements.
Among the highlights on Innova stand A6/C5, Hall 3.1., at this year’s Photokina are:
FibaPrint® by Innova
Look out for FibaPrint® Baryta (IFA 69), a 310gsm paper with the look and feel of a traditional silver halide photo paper. With a natural white colour and a unique gloss coating, designed to ensure the widest possible colour gamut and the richest blacks, IFA 69 is among the world’s finest substrates for high-end photographic images. Acid and lignin-free, the paper is conservation-proof. It is also fully compatible with both pigment and dye inks.
Olmec by Innova
New papers include the ultra-white 260gsm Lustre, a further variant of the popular Gloss and Satin versions of the Olmec resin coated papers, and the bright white 310gsm Photo Pearl Premium, with a distinctive smooth pearl surface. A silk-finish fibre baryta (with a true baryta base) and two exciting metallic papers offering outstanding contrast and rich blacks, Photo Metallic Gloss and Photo Metallic Lustre, have also been added. Photographers will also welcome two heavyweight photo canvases, available in both Matte and Gloss coated versions.
Fine Art by Innova
Innova Art Cards are the ideal choice as Christmas approaches. With their appealing natural white tone and luxurious, velvety smooth matte finish, they allow artists and photographers to produce custom-designed, short-run cards of impeccable quality. The fully archival, inkjet receptive card is double-coated, meaning image, greeting and other elements can be printed at equal quality. The cards are pre-scored and are available in two sizes with matching envelopes. Photoshop templates are provided to assist with layout.
Graphic Art by Innova
This range also features fine art papers and canvas, unique to Innova is Décor Soft Textured Art 100% Cotton ES 330gsm (IFA 92), the only 100% cotton eco-solvent compatible paper in the world. Featuring a soft textured ‘etching paper’ surface, it has the same natural white, archival properties found in the fine art range by Innova. Testing on the blue wool scale indicates that the light fastness is better than any aqueous paper Innova has tested before, this paper takes the eco-solvent print shops out of the signage market and firmly into the world of fine art printing – all without investing in additional machines.
Also Available by Innova
The popular JetMaster Photo Wrap is a pre-cut, pre-laminated board, to which the print is affixed. The new JetMaster Direct Print Photo Wrap, which is compatible with both hybrid and flatbed UV printers, is printed in one pass directly onto a pre-cut and perforated board. The JetMaster Photo Panel (a Direct Print variant is available) offers elegant, frame-free block mounts for the desktop, counter or wall in minutes – and look especially stunning in combination with Olmec RC papers.
The new YouTac range is a remarkable, infinitely repositionable PSA (Pressure Sensitive Adhesive) developed by the award winning Innova Art team. YouTac is suitable for use with many substrates and will adhere to all nonporous and many porous surfaces. It can be removed and reapplied countless times without damaging walls and other surfaces. YouTac products are suited to a wide range of applications, from regularly changing outdoor displays, right through to home décor.
Visit the Innova stand A6/C5 in Hall 3.1. to view the latest releases in the award-winning Innova and Olmec digital media ranges, and the JetMaster and FibaPrint® product ranges – as well as the latest developments in the Eco-Solvent and Latex products for graphic art. The Innova team will be on hand to answer all enquiries.