Innova Art: Back to Live
After almost 18 months without meeting their customers in-person, the Innova Art team has had an exciting time with two events in a five week period. The Photography Show (18-21 September, 2021), NEC, UK The journey back to in-person events for Innova Art began at The Photography Show 2021. Heading back to the NEC for the first event in a year and a half, the team set up the stand and awaited visitors looking for inkjet media. The Photography Show did not disappoint, with many visitors attending the event expressing how much it had been missed in 2020. Special deals on the full Innova Art product line were available courtesy of Fine Art Foto, an online retailer of inkjet printing products. Many visitors took advantage of the opportunity to stock up on supplies of media for the coming year. The popularity of traditional photo surfaces such as Olmec™ Photo Gloss Heavyweight 260gsm has not wained, although fine art surfaces such as Innova Soft White Cotton 280gsm also proved popular at The Photography Show 2021. Meeting photographers face to face after such a long time was a great experience for the Innova Art team. Nevelle Bower, CEO of Innova Art, summed up the event “It was fantastic to be back at the NEC. The team at Future did a great job with creating the show amidst all the ongoing challenges of last year. For me the best thing was seeing the joy photographers experienced by touching and feeling all the different papers available. Just one of the simple pleasures that we have all missed.” FESPA Global Print Expo (12-15 October, 2021), Amsterdam RAI, The Netherlands Hot off the heels of the first UK event, Innova Art [...]









