Photo Plus Expo

From October 20th to 22nd at Photo Plus Expo 2016, Javits Convention Centre in New York City, the Innova team presented the new Editions range to the US market. Featuring eye-catching vintage Marilyn Monroe photos by Milton H. Greene, courtesy of The Archives, the Innova stand drew in the crowds to see how each of the new grades captured the likeness of one of the 20th Century’s best known icons. Photo Plus Expo is North America’s largest photo and imaging event, the organisers of the show expected over 21,000 attendees to the 2016 event and the Innova team was not disappointed. New customers and long-time users of the Innova brand reacted positively to the new Editions range and packaging: “Exhibition Cotton Gloss has become my go to paper for my gallery shows,” Keith Johnson, Fine Art Photographer “Well, I have to tell you that, using Fabriano Printmaking and Watercolour Rag, we have produced some of the finest prints we have ever made. We found the color rendering most impressive, detail is breathtaking, and we love the textured surface. Going forward, these are the papers we will use for all our fine art prints.” Falcon, Managing Director of NyghtFalcon Photography. In addition to their own stand Innova Art was also featured on the Canon Power of Print Pavilion, operating each day of the show. Innova sponsored several printers on the pavilion, enabling each attendee to get their own image produced on the new Fabriano Printmaking Rag 310gsm paper in the Editions range. Due to exceptionally good promotion from the Canon and Photo Plus Expo marketing teams, the event was so popular that it inspired a foot race to be first in line at the pavilion each [...]

The new Editions range from Innova Art sets the standard for artistic and fiber based photo papers at Photo Plus Expo 2016; featuring heavyweight, OBA free, natural white finish cotton papers. Launched at Photokina 2016, the  Editions range will debut in the USA at Photo Plus Expo 2016. Including two classic European mould made papers developed in cooperation with Fabriano, the birth place of European papermaking, deliver the latest innovative coating technology developed by the chemists at Innova Art. Fabriano Printmaking Rag 310gsm, with its natural white tones and soft grain texture, is crafted to mimic the oldest and most renowned papers in Europe used for centuries by the masters. Fabriano Artistico Watercolour Rag 310gsm is a traditional cold press mould made paper with an enhanced surface enabling printers to achieve output worthy to sit with history’s great works of art. Photo Cotton Rag 315gsm is the smoothest fine art paper made by Innova Art. Etching Cotton Rag 315gsm embodies the excellence of modern machine made etching papers. Both feature the latest ink receptive layer technology. Exhibition Cotton Gloss 335gsm and Exhibtion Photo Baryta 310gsm, feature qualities unique to Innova Art’s FibaPrint® portfolio: designed to match chemical darkroom papers of the past. With natural shades and a rich, pleasing hand, prints made on these substantial papers will take center stage in your portfolio. “With the launch of Editions including the two new mould-made papers, we have filled in the last remaining corner to our fine art paper portfolio. No matter what fine art finish, fiber, weight, or technology required, Innova has the solution” says Wayne Connelly, President Innova Art USA. “This is just one more example of how our continuous innovation keeps Innova Art a [...]