Innova Art stands out at Photokina 2018
Innova Art’s partnership with curator and photographer Martin Vegas, allowing the extraordinary Atlas of Humanity project to be seen for the very first time in print, rather than online, was one the major highlights of Photokina 2018, at Koelnmesse, Cologne, Germany, 26-29 September 2018. Innova Art presented images from the Atlas of Humanity project, both on the company’s stand A006, Hall 3.1, and as a stand-alone exhibition between Halls 4 and 5. Images of the world’s diverse cultures – the work of photographers both professional and amateur from all round the world – were matched to selected papers in the Innova Art digital media range. “The response was extraordinary,” said Innova Art MD Mike Gonzalez. “We printed the images on a range of media to reflect the variety of images and the approaches of the contributing photographers. That every one of the prints looked so dazzling is a credit to the choice our range offers. Choose well and every image is improved on Innova Art digital media.” Photokina itself is a richly international event. The 2018 fair drew around 180,000 visitors from 127 countries worldwide. 812 companies, 69% of them from abroad, were represented at Photokina 2018. “We have experienced the most innovative Photokina in years, with many new products in all areas of the value creation chain,” commented Rainer Führes, Chairman of the German Photo Industry Association (PIV). There were, as always, many innovations in the field of image capture, but the surface tones and textures of fine art and photographic substrates easily held their own. “Our focus on our Innova Editions®, Fine Art and Photo Art ranges yielded multiple sales enquiries,” added Gonzalez. “We marked our fifteenth year as a company at this [...]









