Innova Art at The Photography Show 2022
Returning to the NEC for The Photography Show 2022 was great experience for the Innova Art team. It was a fantastic opportunity to meet face to face with photography enthusiasts and get an intimate understanding of the qualities users are seeking in their inkjet media. Despite the shortened timescale due to the state funeral of Her Majesty Queen Elizabeth II, visitors still turned out in their droves to benefit from special show offers and see the latest developments. Printmakers familiar with the range of inkjet surfaces offered by Innova Art returned to pick up their old favourites. They also took the opportunity to try out the latest product in the Photo Art range: Innova Resin Coated Photo Premium Matte 260gsm (IFA-178). For visitors new to the world of inkjet printmaking, a visit to the Innova Art stand at The Photography Show 2022 was an opportunity to experience the wide range of surfaces available. Sample prints on the stand gave an insight into how the choice of surface can affect the interpretation of a printed image. Trial packs of each of the Innova media ranges gave these visitors the opportunity to take home one of each paper and see how their own images look on every type of surface available from Innova Art. The team at online retailer Fine Art Foto sold a lot of paper during the three days with Innova Art at the NEC. Best sellers included the Photo Lustre Heavyweight 260gsm (OLM-059) from the ever popular Olmec™ range of inkjet photo papers. Also popular were the archival quality fine art photo papers Innova Smooth Cotton High White 100% Cotton 315gsm (IFA-014) and Innova Editions® Exhibition Cotton Gloss 335gsm (IFA-045). The Photography Show 2022 [...]









