kirsty-anne

Innova Art has partnered with ARTtrust, which gives Photographers and Artists PROOF that each print is unique and authentic. "In this age of refined mechanical reproduction, the temptation to forge photographic works of art is easily satisfied," says legendary photographer Joel Meyerowitz. "We have been hoping and waiting for a foolproof method of security and maintaining the authenticity of our work." The ARTtrust system uses the ARTtrust Bubble Tag™, a label in which a random set of air bubbles is encapsulated in a translucent polymer film. The label uses a pH-neutral, non-acidic adhesive that won't affect the archival properties of the print and has already been approved by authorities such as the Swiss Institute of Gemmology and the French Ministry of Industry. When an art print is produced for sale, the photographer or artist applies the silver Bubble Tag to the back of the print, the gold Bubble Tag to the customer's certificate of authenticity, and the blue Bubble Tag to their own copy of the certification document or file. The photographer or artist then registers the tag number on the print to his or her personal space on ARTtrust Online. Sellers or buyers can then easily verify the authenticity of a particular print by visiting ARTtrust Online and entering the print's Bubble Tag number. The records also provide information about the artist, printing method, and materials used. ARTtrust was incubated at Hewlett-Packard (HP) in partnership with Prooftag and Wilhelm Imaging Research. It was presented for the first time at Photo Plus Expo in October, and won the DIMA award at PMA. For more information, visit: www.ARTtrustOnline.com

Innova had a great show for the second year at the SWPP Convention Trade show from 16th-18th January 2009 at the Novotel, Hammersmith, London. The show was busier than ever with lots of professional and amateur photographers attending. The SWPP is the fastest growing Worldwide Association for Professional Photographers. It provides quality training and mentoring to all that ask and want to progress in Professional Photography without prejudice or discrimination. SWPP Convention

Innova Art has been elected as the Paper Partner of the international Festival of Nature and Animals PHOTOS which is held every year in Montier en Der (France). Every year 30-45,000 photographers and their families from all European countries gather for this weekend event, running from 20th-23rd November 2008. This year due to its popularity and amount of people expected, the Festival will run for an extra day. The festival started 12 years ago as the BBC Nature Photo Show. Today 83 Photographers will exhibit and 6000 pictures have been received to participate in the annual contest. Please join Innova at The Festival de Montier en Der! Contact: herve.letellier@pna5.fr tel : 06 71 01 00 44 for more details. www.festiphoto-montier.org Innova Art papers, canvas and new products will also be on show once again this November at the Salon de la Photo exhibition in Paris from 13th-17th. The Innova stand will be run by our French distributor, Torpedo. See below for more details: Salon de la Photo

Innova Art has just returned from a highly successful show at this years Photokina in Cologne, Germany. The exhibition ran from 23rd - 28th September with Innova taking its biggest ever stand - 140 square meters. The photographic works of featured photographers such as David Osborn, Jim McHugh, Paul Kenny, Steve Smith and Milton Greene enhanced the award winning Innova FibaPrint range of papers for digital fibre based printing. Click here to read PHOTOKINA INNOVATION NEWS

Innova Art (USA) will be exhibiting once again at this year's Photo Plus Expo convention. The show takes place from October 23rd-25th 2008 at the Jacob Javits Convention Center, New York City. Visit us at Booth 1929 where we will be exhibiting in partnership with our US distributor, Mid States Graphics. We will feature many of the artists to be shown at Photokina, including American artist, Jim McHugh.