Innova Art to Showcase Josh Cole
Josh Cole’s talent for capturing street life at its most expressive has won him commissions with countless international brands. Innova Art, which launches an exhibition of his images on its stand at Photokina 2010, is the company Josh looks to for media, to create his stunning prints. Innova Art, award-winning manufacturer of some of the world’s most innovative digital media and imaging products, is delighted to host an exhibition of stunning images by photographer, Josh Cole, on its stand at Photokina 2010. Cole made his name as a photographer on the inside track of the UK’s nascent hip hop scene, capturing the indefinable cool of graffiti artists, rappers and break dancers, a style that crosses all boundaries: racial, religious, social and geographical. But what really distinguishes Josh Cole’s images of urban living from London and Durban to Kigali and Buenos Aires is his talent for capturing people at their most expressive – whether they are freerunners, lofted into the air, mid-somersault, or immigrant workers in Abu Dhabi, patiently sitting and waiting. High-profile campaigns for Nokia, Nike, Levis, Vodafone, Tmobile, Converse reflect his appeal. Josh’s natural affinity with his subjects is what clients value most. “People get me to do stuff when they want ‘natural’,” he explains. “I’m the natural guy!” Josh’s began printing with Innova Art, after being introduced to the company by the street artist Ryca. This piece of serendipity couldn’t have been better timed as it coincided with Josh’s newfound conversion to digital photography. “I’d just bought my first proper digital camera – a Hasselblad – and had to begun to move from analogue printed photos to printing digital files with digital retouch,” Josh explains. “The camera really turned me around – it’s [...]





