“Change is good,” say customers changing up to Innova Art at Photokina
Hugely positive response to the new Innova Art products on show at Photokina 2016, Cologne, Germany, 20-25 September 2016. We promised, didn’t we, that there would be nice surprises in store for visitors to the Innova Art stand at Photokina 2016, Cologne, Germany, 20-25 September? Well, we got it right – our delighted customers said so. We raised the curtain on the new Editions range – comprising five archival cotton-based papers and one baryta paper specially formulated for digital printing – and it proved an instant hit. The response of NyghtFalcon, USA, which had put the two new Fabriano papers, Fabriano Artistico Watercolour Rag 310gsm (IFA 108) and Fabriano Printmaking Rag 310gsm (IFA 107), through their paces just prior to the show, was typical: “As you can imagine, like most photographers, we are hesitant to change the way we print. Change is time-consuming and experimentation rarely yields better results. Well, I have to tell you that, in this case, we have produced some of the finest prints we have ever made – even without ICC profiles specific to these papers. We found the colour rendering most impressive, adhesion of the ink to the paper was phenomenal, the detail breathtaking, and we love the textured surface. Even our concerns about the thickness of the paper proved without merit. Going forward, these are the papers we will use for all our fine art prints.” “Some of the finest prints we have ever made”... clearly, a change to Innova Art products can prove revelatory. Our alluring addition to the GOframe range, Hex Frame – the hexagonal framing system with added ‘six appeal’ – proved a winner, and the Pinchbook™ range – making deluxe portfolios the simplest of [...]