Hugely positive response to the new Innova Art products on show at Photokina 2016, Cologne, Germany, 20-25 September 2016.
We promised, didn’t we, that there would be nice surprises in store for visitors to the Innova Art stand at Photokina 2016, Cologne, Germany, 20-25 September?
Well, we got it right – our delighted customers said so.
We raised the curtain on the new Editions range – comprising five archival cotton-based papers and one baryta paper specially formulated for digital printing – and it proved an instant hit.
The response of NyghtFalcon, USA, which had put the two new Fabriano papers, Fabriano Artistico Watercolour Rag 310gsm (IFA 108) and Fabriano Printmaking Rag 310gsm (IFA 107), through their paces just prior to the show, was typical:
Well, I have to tell you that, in this case, we have produced some of the finest prints we have ever made – even without ICC profiles specific to these papers. We found the colour rendering most impressive, adhesion of the ink to the paper was phenomenal, the detail breathtaking, and we love the textured surface. Even our concerns about the thickness of the paper proved without merit.
Going forward, these are the papers we will use for all our fine art prints.”
Our alluring addition to the GOframe range, Hex Frame – the hexagonal framing system with added ‘six appeal’ – proved a winner, and the Pinchbook™ range – making deluxe portfolios the simplest of jobs – was another.
We also previewed the all-new JetMaster® Aqueous Direct Print Photo Wrap – a 1mm-thick board with a semi-gloss canvas effect finish printed direct on pigment or dye aqueous inkjet wide-format printers. Soon to be released as part of the JetMaster® Image Display Systems Range. Feed, print, fold – and you’ve produced a top quality 3D canvas-effect panel in minutes. It’s the kind of marvellous surprise in which Innova Art is a specialist, and delighted visitors to the stand.
Innova Art looked forward and back to the future at Photokina 2016, too.
Forward with the metal print products being shown on the stand, produced by ARCA Printers and Supplies, the Innova distributor from the Netherlands. It’s clear this is an important new direction for the art market and likely to set the trend in the next few years.
And it’s always nice to be ahead of the curve. However, Innova Art also looked back on its stand with a stunning display of the headiest of Hollywood images – the iconic photographs of Marilyn Monroe from the Milton H. Greene Archive. Milton’s son, Joshua, was on hand to tell the fascinating stories behind the images and explain the process of restoring them too.
But, like Innova Art, Joshua Greene, looks to the future. Here’s a selection from his notes at the show:
Yes, you’re right. Much of what Joshua found most exciting and innovative was to be found on the Innova Art stand.
And, to be honest, that’s no surprise at all.