Photokina is always a big event in the Innova trade show calendar and, this year, more than ever, will be no exception.
In celebration of a decade of non-stop innovation, Innova has embarked upon a major rebranding programme. This streamlines the range into three key product areas: Fine Art, FibaPrint® and Graphic Art, highlighting the company’s core strengths in all areas of digital imaging and printing. The company’s new strapline: ‘Innova. More than paper’ signals the company’s clear ambition to keep on innovating and extending its pre-eminent position in the sector.
“Innova celebrated ten years as a company last year and the time seemed right to review, rationalise and re-energise,” said Sales & Marketing Director Jon Courtiour. “At the same time as we have refreshed the ranges, we have a new, sharper image that gives the brand greater impact and visibility, and correctly positions us as a leading player in this market.”
Innova. More than a match
Fine Art by Innova has been expanded to offer artists and photographers an even wider range of digital media – and in this case, more is more. Innova recognises that every artist and photographer looks for that perfect match between idea and execution in their prints – to see the image in the camera lens or computer screen transformed by ink and paper into a high-impact print. And that’s what you get with Innova’s digital media. Designed exclusively for digital print, fully archival and compatible with both dye and pigment inks, the range offers the complete range of surface textures, tones and weights, each finely balanced to create the perfect print. Look out for the bigger choice of lasting solutions at this year’s Photokina.
Don’t overlook the revolutionary aspect of the multi-award-winningFibaPrint® by Innova. Modelled on the traditional baryta papers found in the chemical darkrooms of the last century, FibaPrint® is now established as the ultimate digital photographic medium, perfectly replicating the much-loved look and feel of darkroom prints, produced with the ease and flexibility of seamless digital technology. The complete range of surface finishes, from Matte to Ultra Glossy, will be presented.
Graphic Art by Innova represents an ever growing segment of the digital printing market, for both fine artists and those interested art for décor or creative signage. The Innova range of media for Eco-Solvent, Latex and UV printers are perfect solution to a range of wide-format applications. Print on anything from canvas to window film and show the world just what true creativity can deliver.
Innova’s exciting new branding will be emblazoned across the Innova stand A6 in Hall 3.1. at this year’s Photokina exhibition, 16-21 September 2014. The latest product releases in the award-winning Innova and Olmec digital media ranges, JetMaster and FibaPrint® will be available to view, as well as the latest developments in the Eco-Solvent and Latex products for graphic art. Make a visit to the Innova stand to gauge the look and feel for yourself, and to talk in-depth with the entire Innova team.