Taking a Space at the Major Chinese Fair Proves Successful for Innova Art
With more than 300 exhibitors and thousands of visitors, the halls were buzzing with excitement at AFA Expo 2023. The first show since the official end of the COVID-19 pandemic in China meant visitors felt a new wave of freedom. Many business partners took the opportunity to reconnect and make plans for the future.
There was also a larger turn out from younger visitors than seen in pre-pandemic years. With everyone taking the opportunity to get familiar with the ever-popular Innova range of inkjet fine art media.
Drawing the gaze of attendees on the Innova Art stand was a stunning display of work by American photographer, Peter Hewitt.This included images printed on the new Innova Supernova Chrome as well as papers from the Innova Editions® portfolio and some of the FibaPrint® digital darkroom baryta type surfaces, unique to Innova Art.
Visitors flocked to the stand to see the newest product in the range: Innova Supernova Chrome. This flexible, dye-sublimation receptive media is being hailed as the alternative for images previously produced using the traditional C-print process. The high gloss surface, vibrant colours and sharp reproduction capabilities, combined with flexible application options caught the eye of many guests.
Most participants were looking for something new. Not just new products, but new opportunities too. Ron Xia, Sales Director in Asia for Innova Art was at the show, “The market is moving,” he reports. “We saw people looking for something beyond the usual requests for high-end reproduction media. People are looking to diversify into the décor and open edition markets, aiming to open up more revenue streams.”
Luckily for visitors on the Innova Art stand, Ron and the team were on hand to help them explore all the options. Showing the full portfolio of Innova Art inkjet media; from the high end Innova Editions® papers to surfaces from the Innova Fine Art, Photo Art, Canvas and Graphic Art portfolios more suited to producing open editions destined for the open edition décor market.