Innova Art – more than paper – relaunches in China
The multi-award-winning Innova Art – the first UK-based inkjet media specialist founded this century – is relaunching its brand in China, surely the world’s most exciting marketplace. The move reintroduces to the Chinese print market a range of digital fine art and photo media originally introduced to the market via Innova’s private label service more than ten years ago. A range of inkjet fine art and photo media that has been developed in close association with artists, photographers and print experts – and a brand that has won rave reviews and awards from all around the world. The Innova Art brand: tradition and technological prowess Why choose Innova Art? Because Innova Art brings together both the centuries-old traditions of fine art papermaking and the dynamism of 21st century digital technology. Customers love the fusion of new, cutting edge ideas with methods honed over centuries. "You can’t cheat on history and you can’t fake tradition,” says Wayne Connelly, MD of Innova Art. “Papermaking, which originated in ancient China, is one of the world’s oldest technologies, and the established ways of doing things have helped refine and enrich the product for more than a thousand years." "The difference with digital technology is all the extras it adds – the flexibility, speed and cost efficiencies you need to prosper in today’s fast-moving and competitive markets. With Innova Art media, you can keep the look and feel of traditional media but be certain that every image you print, whichever of our substrates your opt for and whatever the print run, will be rendered immaculately." Innova Art Editions: what’s good enough for Michelangelo… At the forefront of the Innova Art relaunch is the Editions range, comprising two category-busting photo papers [...]









