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If you are a print company then you have probably heard all the usual tips for adding value to a print business, including offering design services or diversifying into multi-channel marketing solutions. Possibly you are even using some of them, but what about adding something extra to the print itself, does adding value only refer to the business as a whole or can something be done to increase the value of each individual print? You can start from the basics of presentation, are you a photographer who sends printed proofs before clients make their final choices? How do you send those proofs, are they simply placed into an envelope? How about placing them into a reusable Pinchbook Photo Book instead? Send the book to your customers and ask them to remove the photos they do not like then send it back. When they return the book to you it will only contain the shots they love. If someone buys a single print, do you have the facility to offer an upsell on that item? JetMaster Image Display Systems provide simple display options, using minimal tools and can be created in just a few minutes, reducing the need for outsourcing on framing jobs. Something else that can potentially add value to an individual print is embellishment. Whilst it involves more time as each print needs to be hand finished, it could be the icing on the cake to convince your customers to buy. Embellishment options range from using clear textured mediums over inkjet reproductions of original paintings, returning the texture of brush strokes to the print, to editing the print from the original by adding sections of gold leaf or flourescent colours to certain areas. These [...]