Innovate Tradition: Innova Art at Salon de la Photo 2017
For photographers in France, there was only one place to be in November: Salon de la Photo 2017 With seminars and workshops focussed on getting to know the latest kit, or meeting the biggest names in photography, as well as exhibitions and a trade event. Salon de la Photo 2017 lived up to its well established reputation as a one stop shop for all things photography. Thousands of visitors attended Salon de la Photo 2017 and the Innova stand was buzzing with activity. Demonstrations took place of the full range of image display products and there was excitement surrounding the GOframe canvas stretching system. Available for the first time in France the GOframe 1500 Pro Bar allows users of all abilities to create professional stretched canvases without the need for specialist tools or training. Also popular for image display were Pinchbook™ Photo Books. “People love the versatility of these covers,” says James Cannone, Sales Account Manager at Innova Art, “they think it’s great that the same cover can be used multiple times so they end up buying a book for each size print they produce.” Allowing users to quickly replace the contents of the book by simply folding back the cover, Pinchbook™ Photo Books are available in cloth and leather material options. The artwork on the Innova stand at Salon de la Photo 2017 came from the archives of Los Angeles based photographer Jim McHugh. Featuring celebrity portraits captured over the course of his career as well as some more recent collaborations with urban artists Prime and Big Sleeps. Visitors were impressed by the cross section of techniques on show: from traditional film negatives scanned in and printed digitally, digital captures printed at various sizes [...]