Throughout the three days, the trade show floor of Photo Plus Expo 2017 was buzzing with action. From seminars and workshops to photo walks and portfolio reviews: photographers who attended were not disappointed.

On the Innova Art stand Prime and Big Sleeps were busy creating original pieces by painting onto YouTac® Textile and showing visitors their signature styles. Photographer Jim McHugh stepped in to answer questions about the photographs on the stand and supplied polaroid images for Big Sleeps and Prime to embellish. Jim McHugh, Big Sleeps and Prime also signed prints every day, giving attendees the opportunity to take away a print on Innova paper, signed by all three artists, as well as learn more about what inspired these three creatives to start working together.

Elsewhere on the stand the Innova team was on hand. Helping visitors with queries about choosing and testing inkjet paper types. Particularly popular was the print table, featuring papers from the Innova Editions® range. Six surfaces, all OBA free and meeting museum quality archival standards. All the papers within the range were available for Photo Plus Expo 2017 attendees to touch and feel. A limited selection of images was printed on each surface: visitors could see the same image on all six surfaces and visually understand how the paper finish influences the image.

Continuing the interactive experience, the full range of JetMaster® image display products from Innova was on show. With a series on instruction videos playing on a loop visitors could watch how the products were made as well as see the finished articles around the stand. Take a look at the videos yourself on the Innova Art YouTube channel and contact Innova to find your nearest dealer.

This year Innova Art are celebrating the collaborative creative process, the team will be joined on booth #1037 at Photo Plus Expo 2017 by photographer Jim McHugh and urban artists Joe ‘Prime’ Reza and David ‘Big Sleeps’ Cavazos who have all been collaborating for the last few years.

Meet the Artists at Photo Plus Expo 2017

Throughout the show the Innova booth will play host to live painting sessions. During these sessions Big Sleeps and Prime will be painting over photograph’s by Jim McHugh using their own distinctive lettering styles. Each piece will become a unique, original piece of art inspired by LA noir.

Jim McHugh, Prime and Big Sleeps will also be taking part in a live Q & A session every day. Visitors who attend these sessions will have the opportunity to speak to the artists, learn more about their work and get a better understanding of how the collaborative process can work. A limited number of attendees will be able to take away an exclusive limited edition print, signed by each artist and printed on Innova archival quality inkjet paper.

Find Your Perfect Paper at Photo Plus Expo 2017

The Innova team will be on hand throughout the show to talk photographers through how to find the media type best suited to their work. Archival inkjet media from the Innova Editions, Fine Art, Photo Art and Canvas ranges will be on display and samples will be available for visitors to touch and feel. Learn about how to print the best quality image and why it is important to print your work – just talk to a member of the Innova Art team.

Products from Innova Art’s innovative JetMaster® Image Display Systems range will also be on show: the JetMaster® Photo Panel to create frame free displays and the JetMaster® Photo Wrap to create canvas effect image displays, all in just a few minuets. These are products which you can make yourself at home and then send out professionally finished, ready to hang, prints to clients, family and friends. Take a look at Innova’s YouTube videos or ask for a demonstration on booth #1037.

Whether you are new to photography and videography or a seasoned pro, Photo Plus Expo is the place to be this October, clear a space in your calendar and book your tickets via www.photoplusexpo.com.

Don’t forget to visit Innova Art on booth #1037 at Photo Plus Expo 2017, 26th-28th October, Jacob K. Javits Convention Centre, New York. Get the latest information on their inkjet product range and gain an insight into how working with others can expand your creative horizons.

Featuring eye-catching vintage Marilyn Monroe photos by Milton H. Greene, courtesy of The Archives, the Innova stand drew in the crowds to see how each of the new grades captured the likeness of one of the 20^th Century’s best known icons. Photo Plus Expo is North America’s largest photo and imaging event, the organisers of the show expected over 21,000 attendees to the 2016 event and the Innova team was not disappointed. New customers and long-time users of the Innova brand reacted positively to the new Editions range and packaging:

“Exhibition Cotton Gloss has become my go to paper for my gallery shows,”
Keith Johnson, Fine Art Photographer

“Well, I have to tell you that, using Fabriano Printmaking and Watercolour Rag, we have produced some of the finest prints we have ever made. We found the color rendering most impressive, detail is breathtaking, and we love the textured surface. Going forward, these are the papers we will use for all our fine art prints.”
Falcon, Managing Director of NyghtFalcon Photography.

In addition to their own stand Innova Art was also featured on the Canon Power of Print Pavilion, operating each day of the show. Innova sponsored several printers on the pavilion, enabling each attendee to get their own image produced on the new Fabriano Printmaking Rag 310gsm paper in the Editions range. Due to exceptionally good promotion from the Canon and Photo Plus Expo marketing teams, the event was so popular that it inspired a foot race to be first in line at the pavilion each morning when the show opened. Lines wrapped the Power of Print Pavilion for all three days and, whilst waiting in line to get their print produced, attendees could listen to guest speaker’s talk about photography, printing and more. Innova Art’s own David Williams (Market Manager; North America) spoke each day on how touch impacts printing and how printing on luxurious papers can elevate a photographers personal brand, increase the perceived value of the image and stressed how printing can preserve memories for future generations.

Launched at Photokina 2016, the  Editions range will debut in the USA at Photo Plus Expo 2016. Including two classic European mould made papers developed in cooperation with Fabriano, the birth place of European papermaking, deliver the latest innovative coating technology developed by the chemists at Innova Art. Fabriano Printmaking Rag 310gsm, with its natural white tones and soft grain texture, is crafted to mimic the oldest and most renowned papers in Europe used for centuries by the masters. Fabriano Artistico Watercolour Rag 310gsm is a traditional cold press mould made paper with an enhanced surface enabling printers to achieve output worthy to sit with history’s great works of art.

Photo Cotton Rag 315gsm is the smoothest fine art paper made by Innova Art. Etching Cotton Rag 315gsm embodies the excellence of modern machine made etching papers. Both feature the latest ink receptive layer technology.

Exhibition Cotton Gloss 335gsm and Exhibtion Photo Baryta 310gsm, feature qualities unique to Innova Art’s FibaPrint® portfolio: designed to match chemical darkroom papers of the past. With natural shades and a rich, pleasing hand, prints made on these substantial papers will take center stage in your portfolio.

“With the launch of Editions including the two new mould-made papers, we have filled in the last remaining corner to our fine art paper portfolio. No matter what fine art finish, fiber, weight, or technology required, Innova has the solution” says Wayne Connelly, President Innova Art USA. “This is just one more example of how our continuous innovation keeps Innova Art a leading player in this market.”

All Innova papers are available in standard sheet sizes and rolls up to 60”. Profiles are free and available to download from www.innovaart.com.

Visit Booth #1148 at Photo Plus Expo, Javits Convention Center, New York City,
October 20-22nd 2016 to see samples of the range.

Print your images on the new Fabriano Printmaking Rag 310gsm mould made paper from Innova

Visit the Power of Print Pavilion at Photo Plus Expo 2016 to learn great ways to generate revenue from printing and get a free print on Fabriano Printmaking Rag 310gsm.

Sponsored by Canon, the Power of Print Pavilion will play host to a selection of speakers throughout the course of Photo Plus Expo 2016. Visitors will also be able to get a hands-on look at Canon’s latest printers: the 17” imagePROGRAF PRO-1000 and the 24” imagePROGRAF PRO-2000. To get your own image printed by one of these machines on the new Fabriano Printmaking Rag 310gsm from Innova, just follow these simple steps:

1. Save the file you want to print as a 16-bit TIFF with the best possible resolution.
2. Place the file on a flash drive or memory card and bring it with you to Photo Plus Expo 2016.
3. Visit the Canon trailer in the Power of Print area (Booth #973) to get your image printed.

We had a great time; many people were drawn in by the stunning aerial photos by Ken Scruggs and transformed into art prints by the Photoshop talents of David Osborn. It was fantastic to have such a positive response to the images on the booth and even better to hear some of the stories visitors told.

With over 21,000 creatives attending the conference arranged by Photo District News magazine each year it was not a surprise to hear that the Innova booth in the expo hall was busy for the duration of the show. A selection of professional photographers, enthusiasts, film makers and educators stopped by to find out more about fine art printing and how they can get the most from their images using Innova papers. A product drawing a lot of interest was the Innova Art Cards, 220gsm matte art paper stock, coated on two sides so you can print a design on the outside and a message on the inside. Pre scored for easy folding, no need to print your photo separately and attach with messy glue and available in two sizes, packed in quantities of 100 cards and envelopes, Art Cards are the simple way to send out portfolio samplers, exhibition invites or great if you need a last minute greeting card and can’t get to the store.

Always popular is the FibaPrint® Range of fine art photographic papers, a pioneer of digital darkroom technology, Innova set the bar for high quality digital equivalents to traditional darkroom papers. This was proven by the amount of interest in the range at Photo Plus Expo, particularly popular were the FibaPrint® Ultra Smooth Gloss 2985gsm (IFA 49) – our flagship paper in the range, smooth glossy with an enhanced tonal range and a D-max rating up to 2.7, as well as the FibaPrint® Warm Cotton Gloss 335gsm (IFA 45) – a natural white, 100% Cotton, OBA free, museum quality glossy fine art photographic paper. Drawing in another crowd were the demonstrations of our JetMaster Image Display Systems products; the versatility of the Photo Panel, changing the finish by using a selection of different resin coated photo papers drew a lot of attention. The ease of creation and reduced shipping costs when printing with the JetMaster Photo Wrap to create canvas effect frames also caught the imagination of a lot of visitors.

We were joined on our stand this year by Spiral Binding, the manufacturer of PinchBook Photo Books and the American distributor for GOframe canvas stretching systems. The team at Spiral also reported a busy show with exceptional interest in PinchBooks, the easy way to create photo albums or portfolios. No glue, no mess, just fold back the covers to insert your pages and they can even be reused to create different portfolios using the same cover. Look out for new A3 (12×17”) size, leather effect PinchBook Photo Books coming soon.

For more details about Innova and where you can buy our products in the USA, email David Williams, Market Manager for North America.