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Digital Fine Art Products: Interview with Natascha Van Niekerk

Digital fine art encompasses so much more than ink on paper; we spoke to Natascha Van Niekerk to find out what approach she has for alternative product formats. Natascha Van Niekerk is a fine art photographer based in South Africa, dedicated to capturing the essence of the beauty in her home land. She currently sells her work as a range of products including jewellery and soft furnishings as well as digital fine art prints on paper. The inspiration For Natascha it was a natural progression to start selling her photography work in alternative formats; “with digital printing these days the options are quite limitless and I feel the photographic medium lends itself to such a wide range of applications.” A passion for photography and an interest in décor combined to result in the launch of her own range of wallpapers, large format prints and cushions. Alongside this she launched her ‘forest in my heart’ range of nickel free silver jewellery – her contribution to the world of wearable art. To do this Natascha had to learn a whole new set of skills. Each application required research and experimentation to learn the best production methods. She persevered through failed experiments and spent many hours working to turn each desired application into a professional product. As a result of this Natascha now creates her products through a combination of her own resources and carefully selected external partners. Finding the perfect team For her jewellery range, Natascha prints digital fine art images on her own wide format printer and makes each individual piece of jewellery, including pendants, earrings and rings, by hand. She also uses her wide format printer to produce her larger digital fine art prints. Currently [...]

Digital Fine Art Products: Interview with Natascha Van Niekerk2017-05-19T17:12:26+01:00

Digital Fine Art Products: Interview with Natascha Van Niekerk

Digital fine art encompasses so much more than ink on paper; we spoke to Natascha Van Niekerk to find out what approach she has for alternative product formats. Natascha Van Niekerk is a fine art photographer based in South Africa, dedicated to capturing the essence of the beauty in her home land. She currently sells her work as a range of products including jewellery and soft furnishings as well as digital fine art prints on paper. The inspiration For Natascha it was a natural progression to start selling her photography work in alternative formats; “with digital printing these days the options are quite limitless and I feel the photographic medium lends itself to such a wide range of applications.” A passion for photography and an interest in décor combined to result in the launch of her own range of wallpapers, large format prints and cushions. Alongside this she launched her ‘forest in my heart’ range of nickel free silver jewellery – her contribution to the world of wearable art. To do this Natascha had to learn a whole new set of skills. Each application required research and experimentation to learn the best production methods. She persevered through failed experiments and spent many hours working to turn each desired application into a professional product. As a result of this Natascha now creates her products through a combination of her own resources and carefully selected external partners. Finding the perfect team For her jewellery range, Natascha prints digital fine art images on her own wide format printer and makes each individual piece of jewellery, including pendants, earrings and rings, by hand. She also uses her wide format printer to produce her larger digital fine art prints. Currently [...]

Digital Fine Art Products: Interview with Natascha Van Niekerk2017-05-19T17:12:26+01:00

Innovation News talks book publishing with Kersten Howard

Kersten Howard is a land and sea scape photographer, born and raised in Pembrokeshire, South Wales. He has recently published his first book showing the natural beauty of his home county. Filled with panoramic images of both inland and coastal views; including a forward from landscape photographer Paul Gallagher, extended captions about each location as well as details of the settings and equipment used to capture the image - ‘Under Celtic Skies’ is a must have coffee table book for anyone interested in landscape photography or the county of Pembrokeshire. We spoke to Kersten about the process of getting his first book published. Hi Kersten, thank you for taking the time to speak to us; can we jump right in and start by asking how you found a publisher for your book? I approached some publishers about five years ago, after a friend had a book published, but had no luck getting a contact at the time. I waited about three years and then tried again, this time Graffeg, the independent welsh publisher who published my friends book, agreed to publish a calendar; after that they suggested putting a book proposal together. They have now published my 2015 and 2016 calendars of Wales, a pack of greeting cards (taken from the 2016 calendar) as well as this book. It was a long process to get the contract and took about a year between the contract being agreed and the book arriving from the printers on the 1st September this year, but it was worth it and it gave me time to select and edit the best images from my portfolio. What was the selection process like, did you start with certain images from your archive [...]

Innovation News talks book publishing with Kersten Howard2019-06-17T09:47:07+01:00

Innovation News talks book publishing with Kersten Howard

Kersten Howard is a land and sea scape photographer, born and raised in Pembrokeshire, South Wales. He has recently published his first book showing the natural beauty of his home county. Filled with panoramic images of both inland and coastal views; including a forward from landscape photographer Paul Gallagher, extended captions about each location as well as details of the settings and equipment used to capture the image - ‘Under Celtic Skies’ is a must have coffee table book for anyone interested in landscape photography or the county of Pembrokeshire. We spoke to Kersten about the process of getting his first book published. Hi Kersten, thank you for taking the time to speak to us; can we jump right in and start by asking how you found a publisher for your book? I approached some publishers about five years ago, after a friend had a book published, but had no luck getting a contact at the time. I waited about three years and then tried again, this time Graffeg, the independent welsh publisher who published my friends book, agreed to publish a calendar; after that they suggested putting a book proposal together. They have now published my 2015 and 2016 calendars of Wales, a pack of greeting cards (taken from the 2016 calendar) as well as this book. It was a long process to get the contract and took about a year between the contract being agreed and the book arriving from the printers on the 1st September this year, but it was worth it and it gave me time to select and edit the best images from my portfolio. What was the selection process like, did you start with certain images from your archive [...]

Innovation News talks book publishing with Kersten Howard2019-06-17T09:47:10+01:00

What Contributes To Adding Value When Printing? eInnovation News; August 2015

If you are a print company then you have probably heard all the usual tips for adding value to a print business, including offering design services or diversifying into multi-channel marketing solutions. Possibly you are even using some of them, but what about adding something extra to the print itself, does adding value only refer to the business as a whole or can something be done to increase the value of each individual print? You can start from the basics of presentation, are you a photographer who sends printed proofs before clients make their final choices? How do you send those proofs, are they simply placed into an envelope? How about placing them into a reusable Pinchbook Photo Book instead? Send the book to your customers and ask them to remove the photos they do not like then send it back. When they return the book to you it will only contain the shots they love. If someone buys a single print, do you have the facility to offer an upsell on that item? JetMaster Image Display Systems provide simple display options, using minimal tools and can be created in just a few minutes, reducing the need for outsourcing on framing jobs. Something else that can potentially add value to an individual print is embellishment. Whilst it involves more time as each print needs to be hand finished, it could be the icing on the cake to convince your customers to buy. Embellishment options range from using clear textured mediums over inkjet reproductions of original paintings, returning the texture of brush strokes to the print, to editing the print from the original by adding sections of gold leaf or flourescent colours to certain areas. These [...]

What Contributes To Adding Value When Printing? eInnovation News; August 20152017-05-19T17:12:29+01:00

What Contributes To Adding Value When Printing? eInnovation News; August 2015

If you are a print company then you have probably heard all the usual tips for adding value to a print business, including offering design services or diversifying into multi-channel marketing solutions. Possibly you are even using some of them, but what about adding something extra to the print itself, does adding value only refer to the business as a whole or can something be done to increase the value of each individual print? You can start from the basics of presentation, are you a photographer who sends printed proofs before clients make their final choices? How do you send those proofs, are they simply placed into an envelope? How about placing them into a reusable Pinchbook Photo Book instead? Send the book to your customers and ask them to remove the photos they do not like then send it back. When they return the book to you it will only contain the shots they love. If someone buys a single print, do you have the facility to offer an upsell on that item? JetMaster Image Display Systems provide simple display options, using minimal tools and can be created in just a few minutes, reducing the need for outsourcing on framing jobs. Something else that can potentially add value to an individual print is embellishment. Whilst it involves more time as each print needs to be hand finished, it could be the icing on the cake to convince your customers to buy. Embellishment options range from using clear textured mediums over inkjet reproductions of original paintings, returning the texture of brush strokes to the print, to editing the print from the original by adding sections of gold leaf or flourescent colours to certain areas. These [...]

What Contributes To Adding Value When Printing? eInnovation News; August 20152017-05-19T17:12:29+01:00

Innovation News visits Royal Academy Summer Exhibition 2015

The Royal Academy Summer Exhibition is the largest open contemporary art exhibition in the world, showing a mixture of work in different mediums by new and established artists. Innovation News stopped by on the last weekend of the 2015 show to see what caught our eye. In addition to being a fantastic place to introduce yourself to the work of new and established artists. By visiting the summer exhibition, and possibly investing in a piece or two, visitors help to raise funds for the Royal Academy schools and ensure that the tuition remains free. Each year the summer exhibition is curated by a group of Royal Academicians, this year the exhibition co-ordinator was Michael Craig-Martin RA. Bringing his extensive knowledge of colour to the halls of the royal academy. The walls of the three main galleries were painted with bright hues, creating a visual break from the sheer number of pieces on display, as well as providing visual sign posts, enabling the wandering visitor to immediately gage if they had been in that room before. As is tradition at the summer exhibition works flowed through and out of the halls. The first introduction to the show is the large sculptural installation The Dappled Light Of The Sun by Conrad Shawcross RA, dominating the main courtyard and creating an interesting juxtaposition to the classical architecture. At the entrance to the building, Zobop by Jim Lambie, a vibrant interaction with the environment, lead visitors up the stairs and to the entrance of the main galleries. The interior layout was slightly different than in previous years. Some of the rooms having been rearranged, the print spaces seemed to have a higher billing this time. The layout on the [...]

Innovation News visits Royal Academy Summer Exhibition 20152017-05-19T17:12:29+01:00

Innovation News visits Royal Academy Summer Exhibition 2015

The Royal Academy Summer Exhibition is the largest open contemporary art exhibition in the world, showing a mixture of work in different mediums by new and established artists. Innovation News stopped by on the last weekend of the 2015 show to see what caught our eye. In addition to being a fantastic place to introduce yourself to the work of new and established artists. By visiting the summer exhibition, and possibly investing in a piece or two, visitors help to raise funds for the Royal Academy schools and ensure that the tuition remains free. Each year the summer exhibition is curated by a group of Royal Academicians, this year the exhibition co-ordinator was Michael Craig-Martin RA. Bringing his extensive knowledge of colour to the halls of the royal academy. The walls of the three main galleries were painted with bright hues, creating a visual break from the sheer number of pieces on display, as well as providing visual sign posts, enabling the wandering visitor to immediately gage if they had been in that room before. As is tradition at the summer exhibition works flowed through and out of the halls. The first introduction to the show is the large sculptural installation The Dappled Light Of The Sun by Conrad Shawcross RA, dominating the main courtyard and creating an interesting juxtaposition to the classical architecture. At the entrance to the building, Zobop by Jim Lambie, a vibrant interaction with the environment, lead visitors up the stairs and to the entrance of the main galleries. The interior layout was slightly different than in previous years. Some of the rooms having been rearranged, the print spaces seemed to have a higher billing this time. The layout on the [...]

Innovation News visits Royal Academy Summer Exhibition 20152017-05-19T17:12:29+01:00
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