Fine Art Printing

Digital fine art encompasses so much more than ink on paper; we spoke to Natascha Van Niekerk to find out what approach she has for alternative product formats. Natascha Van Niekerk is a fine art photographer based in South Africa, dedicated to capturing the essence of the beauty in her home land. She currently sells her work as a range of products including jewellery and soft furnishings as well as digital fine art prints on paper. The inspiration For Natascha it was a natural progression to start selling her photography work in alternative formats; “with digital printing these days the options are quite limitless and I feel the photographic medium lends itself to such a wide range of applications.” A passion for photography and an interest in décor combined to result in the launch of her own range of wallpapers, large format prints and cushions. Alongside this she launched her ‘forest in my heart’ range of nickel free silver jewellery – her contribution to the world of wearable art. To do this Natascha had to learn a whole new set of skills. Each application required research and experimentation to learn the best production methods. She persevered through failed experiments and spent many hours working to turn each desired application into a professional product. As a result of this Natascha now creates her products through a combination of her own resources and carefully selected external partners. Finding the perfect team For her jewellery range, Natascha prints digital fine art images on her own wide format printer and makes each individual piece of jewellery, including pendants, earrings and rings, by hand. She also uses her wide format printer to produce her larger digital fine art prints. Currently [...]