Fine Art Printing

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Digital Fine Art Products: Interview with Natascha Van Niekerk

Digital fine art encompasses so much more than ink on paper; we spoke to Natascha Van Niekerk to find out what approach she has for alternative product formats. Natascha Van Niekerk is a fine art photographer based in South Africa, dedicated to capturing the essence of the beauty in her home land. She currently sells her work as a range of products including jewellery and soft furnishings as well as digital fine art prints on paper. The inspiration For Natascha it was a natural progression to start selling her photography work in alternative formats; “with digital printing these days the options are quite limitless and I feel the photographic medium lends itself to such a wide range of applications.” A passion for photography and an interest in décor combined to result in the launch of her own range of wallpapers, large format prints and cushions. Alongside this she launched her ‘forest in my heart’ range of nickel free silver jewellery – her contribution to the world of wearable art. To do this Natascha had to learn a whole new set of skills. Each application required research and experimentation to learn the best production methods. She persevered through failed experiments and spent many hours working to turn each desired application into a professional product. As a result of this Natascha now creates her products through a combination of her own resources and carefully selected external partners. Finding the perfect team For her jewellery range, Natascha prints digital fine art images on her own wide format printer and makes each individual piece of jewellery, including pendants, earrings and rings, by hand. She also uses her wide format printer to produce her larger digital fine art prints. Currently [...]

Digital Fine Art Products: Interview with Natascha Van Niekerk2017-05-19T17:12:26+01:00

Digital Fine Art Products: Interview with Natascha Van Niekerk

Digital fine art encompasses so much more than ink on paper; we spoke to Natascha Van Niekerk to find out what approach she has for alternative product formats. Natascha Van Niekerk is a fine art photographer based in South Africa, dedicated to capturing the essence of the beauty in her home land. She currently sells her work as a range of products including jewellery and soft furnishings as well as digital fine art prints on paper. The inspiration For Natascha it was a natural progression to start selling her photography work in alternative formats; “with digital printing these days the options are quite limitless and I feel the photographic medium lends itself to such a wide range of applications.” A passion for photography and an interest in décor combined to result in the launch of her own range of wallpapers, large format prints and cushions. Alongside this she launched her ‘forest in my heart’ range of nickel free silver jewellery – her contribution to the world of wearable art. To do this Natascha had to learn a whole new set of skills. Each application required research and experimentation to learn the best production methods. She persevered through failed experiments and spent many hours working to turn each desired application into a professional product. As a result of this Natascha now creates her products through a combination of her own resources and carefully selected external partners. Finding the perfect team For her jewellery range, Natascha prints digital fine art images on her own wide format printer and makes each individual piece of jewellery, including pendants, earrings and rings, by hand. She also uses her wide format printer to produce her larger digital fine art prints. Currently [...]

Digital Fine Art Products: Interview with Natascha Van Niekerk2017-05-19T17:12:26+01:00

What Contributes To Adding Value When Printing? eInnovation News; August 2015

If you are a print company then you have probably heard all the usual tips for adding value to a print business, including offering design services or diversifying into multi-channel marketing solutions. Possibly you are even using some of them, but what about adding something extra to the print itself, does adding value only refer to the business as a whole or can something be done to increase the value of each individual print? You can start from the basics of presentation, are you a photographer who sends printed proofs before clients make their final choices? How do you send those proofs, are they simply placed into an envelope? How about placing them into a reusable Pinchbook Photo Book instead? Send the book to your customers and ask them to remove the photos they do not like then send it back. When they return the book to you it will only contain the shots they love. If someone buys a single print, do you have the facility to offer an upsell on that item? JetMaster Image Display Systems provide simple display options, using minimal tools and can be created in just a few minutes, reducing the need for outsourcing on framing jobs. Something else that can potentially add value to an individual print is embellishment. Whilst it involves more time as each print needs to be hand finished, it could be the icing on the cake to convince your customers to buy. Embellishment options range from using clear textured mediums over inkjet reproductions of original paintings, returning the texture of brush strokes to the print, to editing the print from the original by adding sections of gold leaf or flourescent colours to certain areas. These [...]

What Contributes To Adding Value When Printing? eInnovation News; August 20152017-05-19T17:12:29+01:00

What Contributes To Adding Value When Printing? eInnovation News; August 2015

If you are a print company then you have probably heard all the usual tips for adding value to a print business, including offering design services or diversifying into multi-channel marketing solutions. Possibly you are even using some of them, but what about adding something extra to the print itself, does adding value only refer to the business as a whole or can something be done to increase the value of each individual print? You can start from the basics of presentation, are you a photographer who sends printed proofs before clients make their final choices? How do you send those proofs, are they simply placed into an envelope? How about placing them into a reusable Pinchbook Photo Book instead? Send the book to your customers and ask them to remove the photos they do not like then send it back. When they return the book to you it will only contain the shots they love. If someone buys a single print, do you have the facility to offer an upsell on that item? JetMaster Image Display Systems provide simple display options, using minimal tools and can be created in just a few minutes, reducing the need for outsourcing on framing jobs. Something else that can potentially add value to an individual print is embellishment. Whilst it involves more time as each print needs to be hand finished, it could be the icing on the cake to convince your customers to buy. Embellishment options range from using clear textured mediums over inkjet reproductions of original paintings, returning the texture of brush strokes to the print, to editing the print from the original by adding sections of gold leaf or flourescent colours to certain areas. These [...]

What Contributes To Adding Value When Printing? eInnovation News; August 20152017-05-19T17:12:29+01:00
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