Innova Art’s smart moves at FESPA 2017
Bestsellers and up-to-the-minute innovations hit the spot for visitors to the Innova Art stand at FESPA 2017. The biggest draws were the JetMaster® and GOframe ranges, both of them offering easy, quick and cost-effective solutions for décor display. The latest JetMaster additions only increased this award-winning product’s appeal. And YouTac® Textile – astonishingly simple to print, stick up, adjust and pull away again – was the big hitter in terms of print media. “We had an excellent show, doing the best of our business from Tuesday through to Thursday,” said Mike Gonzalez, Innova Art MD. “There were the usual amazing crowds around the demo table for JetMaster® and GOframe, and the Pinchbook™ portfolio range. However many awards we win, however persuasive we are, people will always want to see for themselves how easy these products are to use – seeing is still believing.” The latest JetMaster® product is the Aqueous Direct Print Photo Wrap, which received favourable scrutiny. Innova Art also raised the curtain on the new metal and acrylic products: JetMaster® Metal and JetMaster® UV Direct Print Acrylic. “The key point with JetMaster is this: you place our substrate on your print bed and almost as soon as the printheads have passed over it, you have a saleable product – because the finishing stages are so quick,” said Gonzalez. “With the UV Direct Print Acrylic, you print, press down and trim and you’ve a beautiful image ready for display. With JetMaster® Metal you can either print onto JetMaster® Paper Dye-Sublimation Transfer, then use your dye-sublimation heat press to transfer the image onto JetMaster® Metal and you get an amazing, high gloss, visually stunning image. Or you position the metal on your UV flat bed [...]