Innova Art enjoyed excellent trading at Salon de la Photo, Paris, 8 – 12 November
Innova Art teamed up with curator Martin Vegas at Salon de la Photo 2018, Paris, in November, with images from Vegas’s Atlas of Humanity project printed onto Innova Editions® media and displayed to stunning effect.
“France is the birthplace of photography and it felt pretty special to be showing these spectacular prints there,” said Mike Ramos-Gonzalez, owner, Innova Art. “At Innova Art, we’ve made 21st-century media out of substrates that have been made the same way for centuries. The Innova Art stand was crowded with people who wanted to use the same combination in their own work.”
The on-stand exhibition of Atlas of Humanity portraits was printed entirely on the Innova Editions® range. This includes two mould-made, fully archival cotton rag papers from Fabriano, reengineered for the digital age. All the papers in the Innova Editions® range are OBA, acid and lignin-free – offering an outstanding combination of tone, texture and image vibrancy. Also included are two FibaPrint® digital darkroom surfaces: The ground-breaking Exhibition Photo Baryta 310gsm and the Exhibition Cotton Gloss 335gsm, created to emulate the distinctive aesthetics of traditional darkroom printing techniques.
“What can I say? Salon de la Photo is all about photography – photographers loved our products,” said James Cannone, Account Manager, Innova Art.
Innova Art was not only showing how to match the world’s best media to photographic images but innovative display technologies too, including JetMaster® Photo Wrap and JetMaster® Photo Panel, and also the GOframe canvas stretching system.
“It’s about the dynamics of presenting images, as well as composing and taking them,” continued James Cannone. “JetMaster® Photo Wrap and Photo Panel mean you can have your image up on the wall or free-standing on a shelf or table literally in minutes. And GOframe is a brilliantly simple solution to making canvas prints.”
Innova Art also showed some of the newest additions to its range: JetMaster® Metal, which makes stunning dye-sublimation prints a matter of just a few, simple steps, and JetMaster® Acrylic, which elevates resin coated photo prints to stunning frame free displays.
“At Innova Art, it’s about old ideas and new solutions, both the tried and tested and the cutting edge. Salon de la Photo was a great opportunity to show how we do it, right across our range,” added Mike Ramos-Gonzalez.