The largest event in printing and graphic arts for the American markets was back at full strength in Las Vegas, October 19-21, 2022.

At the first Printing United event since 2019, the halls were buzzing with the sounds of a community coming back together, people meeting old friends and new. Standing out in a sea of 701 exhibitors, covering 1 million square feet, is no small challenge. Hundreds of visitors stopped by the Color Management Group stand to see the latest addition to the Innova Art range: Innova Supernova Chrome.

Members of the Innova Art team were present on the booth to show the sign industry just how eye-catching fine art media can be.

Exhibited for the first time in the USA at Printing United 2022, Innova Supernova Chrome captures colours and brings imagery to life. Superbly demonstrated by the display on the Color Management Group booth, featuring past winners of the Nature’s Best Photography International Awards. Replicating traditional C-prints, the surface of Innova Supernova Chrome is scratch-proof, chemically resistant and can be mounted onto a wide range of rigid substrates.

“It was great to speak to visitors from all over North and South America.” says Wayne Connelly, Director of Innova Art. “We were thrilled with the reaction to the quality of the new Innova Supernova Chrome product, and it was exciting to get involved in the impromptu brainstorming sessions about all the possible applications.”

The flexibility of the product was the initial spark for a lot of those conversations. Many visitors to the show have calendar heat presses which allows for production transfer of images. Innova Supernova Chrome will lead many of the textile and soft good producers into the high-resolution imaging world without the need for additional investments.

All in all, Printing United 2022 was an overwhelming success for Innova Art. If you missed out on the show, there is no need to wait until Printing United 2023. Speak to the team at Innova Art’s distributor in the USA, Mid States Graphics, to get samples of Innova Supernova Chrome.