Visit Innova Art, Stand H60, Sign & Digital UK 2016, NEC, Birmingham, 19-21 April

Every trade fair has to help the hard-pressed visitor make a decent return on the investment of a visit and Sign and Digital UK is no different.

Which is why everyone on the Innova Art stand H60 at this year’s Sign & Digital UK 2016 (NEC, Birmingham, 19-21 April) will be focusing on ways to help printers earn more from every aspect of their business. Our ingenious, customer-led innovations won’t break the bank; they will help you make more, sell more and profit more.

Do you print and sell 3D canvas art? It remains one of the décor market’s biggest hits of recent years. And if you could squeeze a little more margin from 3D art products, would that be an added bonus?

That’s what Innova Art has focused on with the latest developments to its award-winning JetMaster Image Display Systems. The new Direct Print board, Direct Print Photo Wrap and Direct Print Photo Panel mean you can offer exciting 3D alternatives to canvas that look as good on the wall – and, as importantly, can be up there just a few minutes after you’ve pressed ‘Print’. A great product in barely any time at all means a happy customer – and at a production cost that will really bring a smile to your face, too.

Don’t take our word for it: come and see how Sign-Tronic, a customer of ours who has travelled all the way from South Africa to demonstrate the speed at which the Oce Arizona 318GL printer can turn out 3D art using JetMaster media, is maximising sales.

See how the amazing YouTac® Textile guarantees great display graphics without any of the mess or residual adhesive that other competing products can leave behind on removal. The ingeniously formulated YouTac Adhesive makes it suitable for both short- and long-term home décor, signage and commercial graphics. It can also be printed on Aqueous or Latex/Eco-Solvent/UV compatible textile printers – so it will suit your printer, whichever sector you’re in.

Which isn’t to say that the top end of the market, where specially engineered fine art media is matched to digital print technology with spectacular results, is beyond the scope of commercial print businesses. Innova Art digital fine art media is renowned for image vibrancy and longevity on prints made on a wide range of models. And it’s a media range that is always expanding to anticipate new tastes and fashions. Recent additions include an ultra-white 260gsm Resin Coated Lustre photo paper and the bright white 310gsm Photo Pearl Premium as well as two exciting metallic papers – Photo Metallic Gloss and Photo Metallic Lustre in the ever popular Olmec range. A new silk-finish fibre baryta (with a true baryta base) in the FibaPrint® range offers outstanding contrast and rich blacks. In addition to their world renowned aqueous compatible media, Innova Art also offer high quality papers for eco-solvent, latex and UV fine art prints. This means that if you currently utalise these ink technologies to diversify into fine art without investing in expensive new equipment.

And after you’ve made a classy job of the prints, you can sell your client a beautiful display album from the acclaimed Pinchbooks range. They’ll love that you care so much!

So, it’s all on show on the Innova Art stand – come and ask us what ideas we’ve got for boosting your business.

Stand H60, Birmingham NEC, Sign and Digital UK, 19-21 April 2016.