Fotografar ’08 – Sao Paulo, Brazil, April 1-3
Fotogarfar is sponsored by Revista FHOX (FHOX Magazine), the leading publication in Brazil for professional photographers. This show is held annually and attracts in excess of 30,000 attendees. Innova was present as part of the EFC stand showing an assortment of fine photo and fine art papers printing on a range of Epson machines. The digital fine art market in Brazil is in the formative phase and Innova/EFC are leading the way by showing a complete range of digital media for the professional photographer. The attendees were most interested in our Smooth Cotton High White 315g/m2 for use in wedding and portrait work. EFC was honored with the the “Distributor of the Year” award.
Concurrent with Fotografar, Innova sponsored an exhibit by Christiano Mascaro entitled Todos os Olhares (All the Looks). This exhibit featured 50 prints large format on our Smooth Cotton High White showing various scenes of Sao Paulo. The images were printed by master print maker Millard Shisler using Epson equipment.