Innova Art made its debut at Photo & Imaging Shanghai, 11-14 July 2018. The international photographic equipment and digital imaging fair is among the biggest of its kind in the Asia-Pacific region.
200-plus leading brands attracted over 50,000 visitors from 1100 cities across China across the four days of the fair. Innova Art, which relaunched in China as recently as 2017, was among the busiest of exhibitors at an event that provided an invaluable showcase across the entire product range.
“This is our first year as brand Innova and we had a massively positive response,” said Ron Xia, Business Director, Asia.
“Our Innova Wall presented twenty printers from China who are a part of our Golden Service Partner programme. The best way to show what Innova Art media can do as a product is to put it through its paces. You don’t have to take our word for it when you are presented with such exciting and impeccably printed images.”
“Another of our partnerships with end-users is our new photographer-artist programme for China, ‘Innova Image Ambassadors’. We’re working very closely with leading photographers and artists, providing them with a range of products to try out, and offering in-depth advice and support. While they get the chance to experiment, visitors to the stand can come and see how inspirational the results are. We showed eight artworks by seven of the most famous photographers in China at the show – they were exemplary.”
The JetMaster® Photo Panel, also launched at the show, attracting wide interest from consumers, and especially wedding photographers. The JetMaster® range, part of which was awarded the UK Fine Art Trade Guild’s Innovation Award when it first appeared, makes 3D image display a speedy, simple job requiring no specialist tools or skills. “You select your image, press print, allow a minute or two for assembly and hang. The low-cost, high quality look and build quality, plus the built-in saving of time, make JetMaster® an irresistible buy,” adds Ron Xia.
The Innova Archival Photo Albums – the classiest of solutions for collating and presenting photographic images for wedding albums and presentations also proved unfailingly popular.
Ron Xia adds, “Photo & Imaging Shanghai attracts such a wide range of our customers: retail photo shops, professional printers, dealers, photographers and prosumers. From a business angle, we’ve invested heavily in optimising our distribution structure and engaging with more printers, photographers and artists to show our products and get their help in selling them on. We provide one of the widest range of fine art papers in China; together with our album and photo panel display solutions, we’re poised for major growth in the market.”