David Osborn and FibaPrint® from Innova Art headline at Paperworld,

Frankfurt, Germany, from 24-28 January 2007

As Paperworld, now established as one of the international paper industry’s most important gatherings, opens at Messe Frankfurt, Germany, a company has to have a big story to grab the attention of the world’s press.

Photographer David Osborn is more used to covering the story than being the focus of it, but as he takes centre-stage on the Innova Art stand at this year’s show, he is helping to develop the new angle on photography’s biggest story in recent years. The story is that expert photographers are switching to digital because it gives them the speed, efficiency and, above all, the quality of output they require.

The new development is that, with the award-winning FibaPrint range from Innova Art, photographers have a digital photographic paper that matches and even outperforms the traditional alternatives. David Osborn’s stunning, 16 x 48inch, limited edition digital images of the British landscape, on show on the Innova Art stand will prove as much.

‘My paper of choice is Innova Art’s fabulous 300gsm FibaPrint White Gloss, (Max Black) paper. The images are printed on an Epson 9800 with K3 inks – a combination of printer, ink and paper that produces prints superior to the finest quality darkroom fibre print in terms of archival performance, dMax and tonal contrast range,’ says Osborn.

‘Crucially, the prints retain the look and feel of a traditional darkroom fibre print – no longer are digital prints limited to the matte watercolour look. FibaPrint Gloss bridges the last major hurdle between traditional darkroom prints and digital photography.’

A veteran press photographer and former picture editor, a commercial photographer who can count BP, Ove Arup and BAA among his clients, Osborn is able to reap the benefits of 21st digital technology because he has been as open to new processes and media as he has been to unfamiliar environments and experiences. Though his panoramic images of Britain he records a classic landscape charged with the weight of history, the means through which he celebrates it are the most technologically advanced available. The results are worthy of any front page.

To find out more visit the Innova Art stand (Hall 1.2, stand B60).