Innova Art’s successful outing at the newly launched The Photography Show at the NEC, Birmingham, 1-4 March 2014, suggests the new show has more than matched the pulling power of its predecessor.
“As a company, we had a terrific four days, with interest right across the range,” said Innova Art Sales Director Jon Courtiour. “All the work we’d put into expanding and improving our JetMaster products clearly paid off, with the entire range proving a magnet for visitors – and especially the newly launched Photo Panels. Our on-stand demonstrations helped: it really couldn’t be any easier to convert your flat print to 3D than with JetMaster and a two-minute demonstration is all the proof anyone needs.”
The JetMaster Photo Panel is the latest innovation in the award-winning JetMaster Display System. The lightweight alternative to MDF blocks, JetMaster Photo Panels are available in two smart matte finishes and a range of sizes, from 5×7 to 24x32inches. Elegant, lightweight prints for either small-scale desktop or large-format wall display can be produced in minutes.
As popular were some new additions to the recently expanded Olmec range, the Pearl, Metallic Gloss and Metallic Lustre papers in particular. “At Fine Art Foto, the online retailer of digital media who shared our stand, they experienced huge interest in the Olmec metallic and pearlescent papers – which demonstrates that something just that bit different will always spark visitors’ interest,” said Courtiour.
Innova Art also presented its ground-breaking Fibaprint range – the digital option for discerning converts from traditional darkroom papers – and its acclaimed range of fine art digital paper and canvas. Of particular interest to vistiors wast the FibaPrint Baryta (IFA-69) seen on the Innova Art stand displaying images by photographer Tony Chau, all of which were autioned off at his request, raising a total of £350 for Teenage Cancer Trust.
“Visitors were enthusiastic right across the range,” said Courtiour. “The Photography Show’s first time out seemed to be very popular with visitors and is a great achievement by the organisers.”
07/03/2014