Ensuring it’s the details that make the difference: Innova Art at the Photography Show 2018
“In photography, the smallest thing can be a great subject” Henri Cartier-Bresson In photography, details count: the eye behind the camera, the time, the place, the instant an image is captured, while in many ways digital photography has transformed the way in which photography happens, details continue to make the difference. That's what The Photography Show 2018 is all about. As a truly 21st Century digital media specialist – founded in 2003 – Innova Art delights in detail. The precise distinctions between this substrate or that, the fine balancing act of contrast, texture and warmth, all the ways in which technical innovation can make a complex task the easiest of jobs. The smallest adjustments can have the greatest impact. Which is why we’ll be welcoming visitors to our newly expanded demo and retail area on the Innova Art stand A1/B1 at the Photography Show, NEC, Birmingham, 17-20 March 2018. We want the lowdown on all their detailed requirements because, like any great photographer, we do sweat the small stuff. And we know we’ve the products to make your prints just that little bit better. See more at The Photography Show 2018 The Innova Editions® range features exceptional coated papers based on fully archival, cotton rag papers. Including mould made bases from Fabriano, a paper maker that has been honing its craft since the 13th century. The familiar natural tone and surface textures of these papers make them the perfect partner for traditional imagery. We’ve more exciting textures in the Fine Art range: Cold Press Rough Textured Natural White 315gsm (IFA 13), with a rough ‘watercolour’ surface, and Smooth Cotton High White DS 100% Cotton 225gsm (IFA 05), with a high white finish, silky smooth surface [...]





