The ingenious GOFrame canvas stretching system and award-winning JetMaster Image Display range were the star attractions on the Innova Art stand at Sign & Digital UK, NEC, Birmingham, 19-21 April.
The double-whammy package of easy assembly and high quality finish of the GOFrame and JetMaster products made them the biggest draw. Sign-Tronic’s Oce Arizona flatbed printer, demonstrating how quick and easy it is to print stylish 3D art on the full range of JetMaster direct print media, was kept running throughout the show.
“The majority of visitors to our stand were print service providers, with a primary interest in décor and display,” said Jon Courtiour, Innova Art Business Director; Decor, Display and Retail Solutions. “What’s exciting was visitors’ interest in expanding their offer beyond signage and wide format – they were looking for exactly the kind of value-adding display options that GOFrame and JetMaster provide. Products like this help differentiate a business from its rivals, at the same time as they can dramatically improve margins.”
As a company, Innova Art believes it drew more visitors to the stand in 2016 than at Sign & Digital UK 2015. Many were from the UK and Ireland, but some were from further afield including Eastern Europe and Africa.
“Wherever visitors come from, they are looking for flexibility, quality and cost-efficiency – and we had many excellent discussions which proved to me that products like GOFrame and JetMaster do just that,” said Courtiour.