Innova Art recently spent time in Paris supporting French retailer Torpedo at Salon de la Photo 2025.
Salon de la Photo 2025 was an opportunity for the photography community in France to come together. Visitors were able to engage with discussions and presentations as well as get hands on with the latest developments in the industry.
On the Innova stand at Salon de la Photo 2025, attendees were able to experience some of the iconic imagery produced by members of the American Photography Archives Group (APAG). Featuring works produced throughout the 20th Century using traditional photography techniques; the display demonstrated how the life of photographic archives can be extended in combination with modern print techniques.
Each image was carefully partnered with one of the many surfaces available from the range of archival inkjet media manufactured by Innova Art. Including fibre based baryta style photo papers, smooth and textured matte fine art surfaces and even canvases and resin coated photo papers.
Visitors were impressed with the range of media on display, drawn in by the eye-catching images. Conversations on the stand covered varied topics from how to get started producing your own inkjet prints, what to do if you do not have your own printer, and the best ways to work with files to ensure a photographers work stands the test of time to be available for generations to come.
Popular surfaces included the Innova Editions® Fabriano Printmaking Rag 310gsm (IFA-107), a mould made surface produced at the Fabriano mill in Italy. And Innova FibaPrint® Ultra Smooth Gloss 285gsm (IFA-049), from the Innova Photo Art range, a fibre based photo paper developed to replicate the traditional baryta surfaces. Drawn in by the pairing of a traditional feel with the limitless possibilities provided by digital processing and production. Visitors were keen to get started working with their own imagery on the Innova surfaces, with many people taking home a sample pack of both the Innova Editions® range and the Innova Photo Art range.
Innova Art in France
Salon de la Photo 2025 took place at le Grande Halle de la Villette in Paris, France from October 9th to October 12th. If you missed out on the show and would like to learn more about the Innova range in France, please contact Nicolas Kaplan at Torpedo (183 rue Championnet, 75018, Paris / +33 (0) 1 47 54 03 13).