Innova Art returned from Birmingham last week after a fantastic four days at The Photography Show 2024.
After an 18 month break, The Photography Show 2024 returned to its traditional March slot, with many visitors reporting that they had been counting down the days until the doors opened. Joined on their stand by retailer FineArtFoto.co.uk, the Innova Art team saw a large number of photographers and digital printmakers looking to stock up on inkjet paper supplies.
The Olmec™ range proved as popular as ever with the Olmec™ Photo Lustre Heavyweight 260gsm (OLM-059) selling out completely. Whilst photographers were equally eager to get hands on with the Innova fine art photo papers on offer. The FibaPrint® baryta type photo papers in the Innova Photo Art range sold out of take home stock on the first day followed by a steady stream of orders for home delivery on the following days.
Outside of photographers looking to add to their supplies of archival inkjet media. There was an increase in creative professionals from other industries who visited the stand. With a number of fine artists and illustrators taking an interest in the textured surfaces available in the Innova Fine Art range. As well as a number of creatives looking to vary the types of prints they offer by adding greeting cards to their range.
In addition to celebrating the high number of sales processed by FineArtFoto.co.uk, the Innova team also celebrated with the Photography News team. They stopped by the stand to drop off the Editors Choice Award won by Innova Smooth Cotton High White 215gsm (IFA-004) earlier this year. This smooth, natural white surface is made form 100% cotton and features a matte finish which has long been popular amongst photographers and digital printmakers looking for a flexible and long lasting surface to print their work on.