Touring the halls at FESPA 2022 was a great experience for the Innova Art team earlier this month.
After ten consecutive years of taking a space at FESPA global events, FESPA 2022 bucked the trend for Innova Art. Instead of building a branded space, a few members of the Innova team visited to take a look around the halls. Not only did they get to see how Innova products were displayed on partner stands, they also took some inspiration from the wider industry.
One of the big benefits was being able to network with a wider variety of visitors and exhibitors, rather than feeling restricted to people venturing into a branded booth space. “It was a novelty for us to be able to fully experience the visitor perspective of FESPA” says Wayne Connelly, Owner of Innova Art. “We were able to make time with our key customers to really connect as well as take advantage of serendipitous connections with other visitors whilst walking the halls.”
There were a few key customers that the Innova team were keen to connect with at FESPA 2022. Each showing aspects of the Innova product range. Canon had a full display of the two fine art swatch books recently completed in partnership to celebrate their imageROGRAPF Pro 2100, 4100 and 6100 and imagePROGRAF GP 200, 300, 2000 and 4000 fluorescent printers. Whilst Epson were showcasing the Innova Supernova Sublimation range as well as showing how Innova Eco-Solvent, Latex and UV compatible fine art medias perform on their new SureColor SC-R5000 resin based printer. Monti Antonio showed the versatility of the Innova Supernova range by sublimating onto Innova Supernova Chrome live on their stand.
The team explored all areas of the show, looking for trends and interesting applications. “It was great to see how everyone presented themselves at FESPA 2022,” says Mike Ramos-Gonzalez, Owner of Innova Art. “I was particularly impressed with a few companies who created immersive environments for visitors experience various print technologies and applications.”
Overall the trip to Berlin was a success. Giving the Innova team the opportunity to network across the industry and gain a deeper knowledge of the current landscape within the digital print market.